More than a thousand senior citizens trooped to SM Center Sangandaan Cinemas to enjoy the free movies being accorded to them by the City Government of Caloocan and SM Cinemas.
Caloocan City Mayor Oscar Malapitan led the Memorandum of Agreement signing with SM executives, and witnessed by all the elders who lined-up at the cinema gates, which gives all senior citizens of Caloocan the previlege of free movie pass every Mondays.
Malapitan clarified that the free pass for seniors is available only on the 1st three screenings of all films or mornings and afternoons only on ordinary Mondays.
All holiday Mondays and those that fall on premiers and Metro Manila Film Festival screenings are not covered by the free movie pass.
Ushers and a medical station with nurses and a doctor are fielded at the SM Cinemas every Mondays.
As a bonus, Malapitan also announced that food are prepared for all the elders inside the cinemas, as his personal blowout on this inaugural free movie screening.
Leaders of various senior citizen associations thanked Malapitan for this "dream come true of free movie passes, and also for their other benefits being enjoyed such as the birthday grocery packs and medical assistance.
Because of popular demands by seniors, the SM management screened the blockbuster film "A Second Chance" in all 4 SM Cinemas.